People
So i just finished reading (again) a free and quite short ebook from Derek Sivers (founder of CDBaby and much more).
Differentely from other books i've red in the past, this one is not focused at all on promotions startegies, marketing advices, tips and tricks to sell more copies. It mainly talks about relations. People. "Go know people" is the main advice Derek is giving us. In the internet era, where everything seems to happen online, Derek is pointing straight to the importance of human relations, face to face. Three years ago (almost four, actually!) i completely became a devoted on-line musician. And, in a certain way, it worked quite well! My energies were fully committed in spreading my music as much as possible using the social networks, meeting people online, using my official site.. Everything i did was clearly in that direction. Now, after three full piano solo album, i can give an high level look to what i did and i am really satisfied with it. I met a lot of great new friends on the net and i am even surprised to see how my music growth in terms of plays and sales. But then it came the difficult part, finding a live spot to actually play my music. And here it was a completely "no way" road. I mean almost zero, a lot of efforts for zero results. So I suddenly stop searching, it was evident that there was something missing. I started to think to the whole thing from a more relaxed point of view and now i understand which part of all the story was missing. I was missing the importance of meeting and knowing people also off-line. So here is my lesson learned: if something will happen, if my music career will take the famous next step, most likely will be thanks to someone i KNOW. And i mean, know in person. Sometimes the net is simply not enough.
www.fabriziopaterlini.com
www.fabriziopaterlinirecords.com
Differentely from other books i've red in the past, this one is not focused at all on promotions startegies, marketing advices, tips and tricks to sell more copies. It mainly talks about relations. People. "Go know people" is the main advice Derek is giving us. In the internet era, where everything seems to happen online, Derek is pointing straight to the importance of human relations, face to face. Three years ago (almost four, actually!) i completely became a devoted on-line musician. And, in a certain way, it worked quite well! My energies were fully committed in spreading my music as much as possible using the social networks, meeting people online, using my official site.. Everything i did was clearly in that direction. Now, after three full piano solo album, i can give an high level look to what i did and i am really satisfied with it. I met a lot of great new friends on the net and i am even surprised to see how my music growth in terms of plays and sales. But then it came the difficult part, finding a live spot to actually play my music. And here it was a completely "no way" road. I mean almost zero, a lot of efforts for zero results. So I suddenly stop searching, it was evident that there was something missing. I started to think to the whole thing from a more relaxed point of view and now i understand which part of all the story was missing. I was missing the importance of meeting and knowing people also off-line. So here is my lesson learned: if something will happen, if my music career will take the famous next step, most likely will be thanks to someone i KNOW. And i mean, know in person. Sometimes the net is simply not enough.
www.fabriziopaterlini.com
www.fabriziopaterlinirecords.com
